In the travel industry, we are now in the Wave Season. What does that mean?

The holidays are over and many people want to get a vacation nailed down so they have something to look forward to during the long winter months. Companies encourage their employees to schedule their vacations as early as possible. Employees know, if they don’t book their vacation time now, they may not get their choice of vacation dates. That can be problematic if they have limited travel dates due to school schedules or other restraints.

What this all leads to a is a “wave” of vacation inquiries and planning that happens in this first quarter. If you don’t jump in now, you may not get that cabin on your dream cruise, or that special safari camp that only has 10 spots, or your Inca Trail pass, or the reservation at that Michelin Star restaurant, in the charming little village.